Privacy Policy
Last updated: January 1, 2026
1. Introduction
lovematrix.top ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or interact with us in any way. This policy applies to all information collected through our website ( lovematrix.top), email communications, and any related services, sales, marketing, or events.
By accessing or using our website and services, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access our website or use our services.
2. Information We Collect
2.1 Personal Information You Provide
We may collect personal information that you voluntarily provide to us when you:
- Fill out our contact or application forms
- Register for events, workshops, or casting calls
- Subscribe to our newsletter or mailing list
- Apply to become a represented model or talent
- Communicate with us via email, phone, or social media
- Visit our SoHo studio for castings or meetings
This information may include: your name, email address, phone number, mailing address, date of birth, photographs, body measurements, portfolio materials, social media profiles, and any other information you choose to provide.
2.2 Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and browsing activity, including:
- IP address and geographic location
- Browser type and version
- Operating system
- Referring URLs and exit pages
- Pages viewed and time spent on pages
- Click patterns and navigation paths
- Device identifiers and mobile network information
2.3 Cookies and Tracking Technologies
We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activity. For detailed information about our use of cookies, please see our Cookie Policy.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Talent Management: To evaluate applications, manage model portfolios, book talent for campaigns, and provide our core management services.
- Communication: To respond to inquiries, send appointment confirmations, provide event information, and communicate about our services.
- Marketing: To send newsletters, promotional materials, and information about upcoming events and opportunities (with your consent).
- Website Improvement: To analyze usage patterns, improve our website functionality, and enhance user experience.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
- Business Operations: To manage our business relationships, process transactions, and maintain our records.
4. How We Share Your Information
We may share your personal information in the following circumstances:
- With Clients and Partners: When you are a represented model, we share your portfolio, comp cards, and relevant professional information with potential clients, casting directors, and brand partners for booking purposes.
- With Service Providers: We share information with third-party vendors who provide services on our behalf, such as website hosting, email delivery, analytics, and payment processing.
- With Partner Agencies: For international placements, we share relevant information with our network of partner agencies worldwide.
- For Legal Reasons: We may disclose information when required by law, in response to legal process, or to protect our rights, privacy, safety, or property.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
We do not sell your personal information to third parties for their direct marketing purposes.
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Model portfolios and professional materials are retained for the duration of the management relationship and for a reasonable period thereafter. Application materials for candidates not selected are retained for up to 24 months.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: The right to request a copy of the personal information we hold about you.
- Correction: The right to request correction of inaccurate or incomplete personal information.
- Deletion: The right to request deletion of your personal information, subject to certain exceptions.
- Portability: The right to receive your personal information in a structured, machine-readable format.
- Opt-Out: The right to opt out of marketing communications at any time.
- Restriction: The right to request that we restrict the processing of your personal information.
To exercise any of these rights, please contact us at [email protected].
8. California Privacy Rights (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at [email protected]
9. Children's Privacy
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. For models under 18, we require parental or guardian consent before collecting any information. If you believe we have inadvertently collected information from a child under 16, please contact us immediately.
10. International Data Transfers
As a model management agency with international operations, your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses and data processing agreements with our international partners.
11. Third-Party Links
Our website may contain links to third-party websites, social media platforms, and services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website and services after any changes constitutes acceptance of the updated policy.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: [email protected]